Sylvamo Catolog of Brands

Uncoated paper has a premium feel, which helps to increase a catalog’s perceived value. To demonstrate this effect, we created the Sylvamo Catalog of Brands, which introduces retail marketers to three Sylvamo paper brands that are ideal for retail applications: Accent® Opaque, Springhill® Uncoated Bristols and Williamsburg Opaque Offset.

Each brand is represented as a product category in a home furnishings catalog. Premium Accent is portrayed through modern, light-filled living spaces. Springhill ushers the reader into the kitchen, while rugged Williamsburg urges them to expand their living space to the backyard and beyond. Microcopy — the kind of text typically found in a retail catalog — expresses the unique value propositions of each Sylvamo brand.

Taken as a whole, the Catalog of Brands tells a visual story about the Sylvamo family of brands. The goal: to help marketers find the perfect paper for their application, retail or otherwise. 

Want to see for yourself? Request your copy of the Catalog of Brands.