HUE, the Magazine of the Fashion Institute of Technology

For each issue of HUE, the alumni magazine of NYC’s Fashion Institute of Technology, the team at Alexander Isley does something innovative and unexpected. This issue features packaging designers, so they perforated the cover to provide a real do-it-yourself box, incorporating custom patterns by FIT graduate Masha Parfenov.

To create the box insert, the design team tested a few options with their print partners at GHP Media. They had to develop a system that was resilient enough to go through the mail, yet easy enough to remove without resorting to scissors.

FIT alum and textile designer Masha Parfenov created a set of custom patterns to be used in the issue. See the custom pop-out box in action.